A leading beverage company is seeking a driven Field Sales Manager to lead and develop a high-performing sales team, drive brand visibility, and grow volumes in a competitive FMCG environment in Cape Town. The ideal candidate will have strong leadership skills, a track record in sales management, and experience in the beverage or FMCG sector.

Duties & Responsibilities

• Lead, coach, and motivate a team of Sales Specialists to achieve daily, weekly, and monthly targets

• Plan, coordinate, and monitor individual and team call cycles across all outlets

• Conduct biweekly in-field coaching sessions and ongoing performance evaluations

• Develop tailored development plans for team members and manage performance improvement processes

• Ensure execution of brand strategies, availability, promotions, and merchandising standards

• Drive sales volume growth through gap analysis, coaching, and field support

• Conduct in-trade assessments to identify opportunities and implement action plans

• Actively participate in market activations and SKU launches

• Manage daily operations including call rate tracking, cooler verification, and route compliance

• Oversee all team tools, assets, and resources to ensure operational readiness

• Compile and analyse daily/weekly sales reports and implement corrective actions where needed

• Monitor competitors, pricing, and promotional activity to stay ahead in the market

• Maintain strong relationships with key customers and internal stakeholders

• Liaise with Route to Market partners to ensure effective trade execution

• Support in client meetings and joint business planning sessions

• Ensure adherence to company policies, deadlines, and reporting requirements

• Oversee asset management and compliance with relevant labour legislation

• Manage budgets for fuel, travel, and operational expenses

Minimum Requirements

• Grade 12 + NQF Level 4 qualification

• 2–3 years sales & merchandising experience in FMCG (beverage industry advantageous)

• 1–2 years’ team management experience (minimum 4 direct reports)

• Valid driver’s licence + 2 years driving experience

• Strong business acumen, negotiation, conflict management, and planning skills

• Ability to manage diverse teams in high-pressure environments

• Relevant Sales/Marketing or Business Management qualification

• Knowledge of BCEA & LRA

• FMCG informal market experience

Join a company that’s refreshing the market and rewarding top performance!

RPO Recruitment can help you secure your next career move.
Send your CV to [email protected] or visit rporecruitment.co.za

Only shortlisted candidates will be contacted within 3 days. Otherwise, we’ll keep your details on file for future opportunities.