Job Details
Job Description
A leading beverage company is seeking a driven Field Sales Manager to lead and develop a high-performing sales team, drive brand visibility, and grow volumes in a competitive FMCG environment in Cape Town. The ideal candidate will have strong leadership skills, a track record in sales management, and experience in the beverage or FMCG sector.
Duties & Responsibilities
Lead, coach, and motivate a team of Sales Specialists to achieve daily, weekly, and monthly targets
Plan, coordinate, and monitor individual and team call cycles across all outlets
Conduct biweekly in-field coaching sessions and ongoing performance evaluations
Develop tailored development plans for team members and manage performance improvement processes
Ensure execution of brand strategies, availability, promotions, and merchandising standards
Drive sales volume growth through gap analysis, coaching, and field support
Conduct in-trade assessments to identify opportunities and implement action plans
Actively participate in market activations and SKU launches
Manage daily operations including call rate tracking, cooler verification, and route compliance
Oversee all team tools, assets, and resources to ensure operational readiness
Compile and analyse daily/weekly sales reports and implement corrective actions where needed
Monitor competitors, pricing, and promotional activity to stay ahead in the market
Maintain strong relationships with key customers and internal stakeholders
Liaise with Route to Market partners to ensure effective trade execution
Support in client meetings and joint business planning sessions
Ensure adherence to company policies, deadlines, and reporting requirements
Oversee asset management and compliance with relevant labour legislation
Manage budgets for fuel, travel, and operational expenses
Minimum Requirements
Grade 12 + NQF Level 4 qualification
2–3 years sales & merchandising experience in FMCG (beverage industry advantageous)
1–2 years’ team management experience (minimum 4 direct reports)
Valid driver’s licence + 2 years driving experience
Strong business acumen, negotiation, conflict management, and planning skills
Ability to manage diverse teams in high-pressure environments
Relevant Sales/Marketing or Business Management qualification
Knowledge of BCEA & LRA
FMCG informal market experience
Join a company that’s refreshing the market and rewarding top performance!
RPO Recruitment can help you secure your next career move.
Send your CV to [email protected] or visit rporecruitment.co.za
Only shortlisted candidates will be contacted within 3 days. Otherwise, we’ll keep your details on file for future opportunities.